Jan.-Feb. 2008
Volume 5
Number 1
EDITORIAL
ADVISORY BOARD
Bob Anderson
President
Sustainable Strategies
TABLE OF CONTENTS
Bena Burda
President
Maggie’s Functional Organics
32
Cover
8 Top Ingredient
Trends for 2008
By Kathryn Schuett
Kim Burton Dietz
Human Resource &
Regulatory Compliance
Manager
Smucker Quality Beverages
40
Enterprise
O~Wool Warms Up The
Organic Fiber Industry
By Heather Larson
Chuck Enderson
President
Country Choice Organic
Joe Hall
President
Terravita Organic
Harvey Hartman
Chairman and CEO
Hartman Group
46
Dialogue
The Next Big Thing
An Interview with Steve Demos,
Founder of WhiteWave and NextFoods
Nancy Hirshberg
V.P. of Natural Resources
Stonyfield Farm
Tim Kapsner
Senior Chemist
Aveda
DEPARTMENTS
6 Signature
8 Details
53 Innovations
60 Date Book
60 People & Places
60 Sensations
61 Marketplace
62 Advertisers Index
COLUMNS
12 Ingredients
Make Your New Year’s Resolution to Go All the
Way: Exploring Developments in Organic Minor
Ingredients
By Grace Marroquin and Sheila Linderman
16 Market
Consumer Pathways and Barriers to Usage for
Organic Products
By Maryellen Molyneaux
20 Managing
NOSB Update: The Long and Winding Road of
Continuous Improvement
By Andrea Caroe
26 Processing
Ensuring Product Integrity Through Organic
Critical Control Points
By Bill Wolf and Sandy Mays
Grace Marroquin
President
Marroquin International
Joe Montecalvo, Ph.D.
Professor, Food Science
California Polytechnic
State University
Mary C. Mulry, Ph.D.
Food Wise, Inc.
Kevin O’Rell
Sr. V.P., Operations: R&D
Healthy Food Holdings
Arran Stephens
President
Nature’s Path
Jessica Walden
Technical Specialist
QAI
Caren Wilcox
Executive Director
Organic Trade Association
