their hard-earned cash. You’ve got to
share the wealth because if I make a
lot of money and I keep it all, how
good is it for you, especially if you
happen to be an employee? And I
can’t beat myself to death and not
make a living. If I create wealth and I
walk away with nothing, how good was
it for me?
So, everything I do, everything I
talk about, every ounce of energy I put
in, every reason I’m in business
revolves around this concept. Most
simply put, it’s “the creation of wealth
without the creation of guilt.” I think
that true fulfillment is found in this
concept—not just talking about it, but
doing it.
because it’s the next evolution of where food’s going. It’s going to be functional foods that are deeply rooted in verified, validated science. Consumers are so
jaded out there that they are not going to believe my marketing. They are only
going to believe what a third party, objective, scientific community says. So
NextFoods’ goal is to purchase, license and patent intellectual property that’s
rooted in clinical studies that verifies the efficacy of our products. We’re going
to combine that science with an organic delivery system that is smart in the way
it markets.
Our current product came out of the Swedish Lund Hospital. Any time you
OP: Besides right livelihood, you also
have said that one of your missions
was to merge science with organic.
Why do you think this is an important
step for the organic industry?
Demos: Large conventional corporations have been focusing on the “
capitalism” part of conscious capitalism
and the “livelihood” part of right livelihood for decades. In comparison, our
industry is under-skilled, and although
we are tremendously steeped in good
heart and good intentions, if we don’t
couple our disciplines and our skill
sets up with science, then we’re going
to lose our first mover advantage;
we’re going to lose our visionary leadership position. As a startup going up
against the likes of Unilever, Proctor
and Gamble, Coke and Danone, the
only way to extend beyond my marketing savvy was to line up with science,
elevating the industry out of what they
call the “granola crunchies.” We hear
it all the time and it’s demeaning.
They say it’s tongue-in-cheek, but it’s
really a dismissal of our industry and I
don’t agree with that. I think we’re
very smart, insightful leaders. So I’m
picking up the torch and running with
it. I call my new company NextFoods
The professional’s choice for
full body and exquisite taste
European style processing
Certified organic
single estate chocolate
Certified Organic by Oregon Tilth, Inc.
Kosher dairy
Full line of conventional, sugar-
free, and nutritional chocolates
For more information,
visit
www.debelis.net
or call 800-472-7462
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