Details
The Organic Center Announces New
Fundraising Program Featuring the
Artwork of Jerry Garcia
“The Jerry Art Project” was developed to
fund The Organic Center’s outreach programs and its mission to generate credible,
peer-reviewed scientific research that
proves the benefits of organic farming and
products. Over the next three years, the
Center will offer five series of high-quality
Giclee prints featuring the artwork of Jerry
Garcia, with four to six prints per series.
The Jerry Art Project has been made possible by the generosity of filmmaker and
Garcia’s widow, Deborah Koons Garcia. The first series of prints, “In the
Garden,” is now available through The Organic Center’s website and
includes five prints, each priced at $250, or $1,000 for the full series.
Be a Part of the Action as Issues Are
Brought to Congress
Make plans to attend OTA’s Policy Conference
Reception at Capitol Hill in Washington D.C. on Hill Visit
Day, Feb. 27 and 28, 2008. This annual event provides
opportunities for policy education and for lobbying on
behalf of industry concerns. At the policy conference,
key members of congressional offices and USDA regulatory departments will give updates. OTA will then provide education, training and mentoring, as members
break into small groups and head to Congress for a day
of lobbying. Email tcallahan@ota.com for further details.
New Study: The Many Faces of Organic 2008
The Hartman Group recently announced the development of “The
Many Faces of Organic 2008,” a comprehensive report on consumer per-
ceptions, motivations and behaviors driving the
organic marketplace. Areas of examination include
the current consumer meaning of “organic” and the
value of USDA certification and symbols, organic
lifestyle drivers and usage, organic at the intersection
of other product attributes (i.e., ethnic, gourmet,
local, etc.), the role of packaging, advertising media,
narratives, and imagery as well as insight on other
organic products, besides foods, that consumers are adopting. The study
will be fielded the first quarter of 2008 with results by the second quarter
of 2008. For more information visit www.hartman-group.com.
Organic Awareness Campaign Wins
Pro Award
Go Organic! for Earth Day, a project of the Organic
Trade Association (OTA) and MusicMatters took second place in PROMO Magazine’s 2007 PRO Awards.
The project surpassed other
well-known
national campaigns, including
Wal-Mart,
DreamWorks,
United States
Postal Service
and e-Bay. The
Go Organic! for
Earth Day campaign is aimed at
increasing sales
and awareness of organic products by providing consumers with valuable savings on organic products in
grocery stores, as well as information on the benefits
of organic.
Since the project was founded in 2004 by the OTA
and MusicMatters, more than 3,500 grocery stores
and 40 leading organic manufacturers across the
nation have come together each year to take part in
the campaign. According to SPINS, retailers that sold
Go Organic!-sponsored products during the April
2007 campaign period generated 10. 6 times more in
sales compared to retailers that did not participate in
the program. In its first two years, the campaign raised
national awareness of organic products by 8 percent,
which translates to more than 25 million consumers,
according to The Natural Marketing Institute.
Each year the Go Organic! for Earth Day campaign
is underwritten by leading organic brands such as CLIF
Bar & Co., Del Monte Organics, Earthbound Farm,
Horizon Organic, Maranatha, Nature’s Path Foods,
Organic Valley Family of Farms R. W. Knudsen Family,
Santa Cruz Organic, Silk Soymilk and Stonyfield Farm.
For information about participating in the campaign
contact MusicMatters at (952) 426-7800 or visit
www.OrganicEarthDay.org.
