Ingredients
processor. The results were financial
losses, damaged reputations and
threats of lawsuits. Everyone lost.
In a 2001 nationwide survey conducted by the Organic Farming
Research Foundation (OFRF), certified organic farmers reported the
first direct financial and related operational impacts associated with the
threat of GMO contamination. For
example, 46 percent of survey respondents rated the risk of exposure and
possible contamination of their
organic farm products by GMOs as
moderate or greater OFRF executive
director Bob Scowcroft said, “If this
trend continues, what we’re seeing
now will prove to be just the tip of the
iceberg.”
cal mass with the backing of Whole Foods Market and United Natural
Foods and participation of leading organic food processors, including
Eden Foods, Nature’s Path Foods, Organic Valley and Lundberg
Family Farms.
At last year’s Natural Products Expo West tradeshow, Michael Funk,
president and CEO of United Natural Foods, described the Non-GMO Project as “a call to action” to eliminate GMOs from natural
and organic foods. “There is no greater threat to the organic industry
than GMOs,” said Funk. “They don’t belong in the organic food supply, and they threaten human health and the environment.”
The Non-GMO Project: a “Call to
Action” to Eliminate GMOs
While surveys show that most
American consumers are unaware of
the presence of GMOs in the food
supply, organic consumers tend to be
more aware. A 2001 survey found that
organic consumers would be willing
to pay as much as 50 percent more to
avoid GMOs in food products. In fact,
with unlabeled GMOs so prevalent in
the U.S. food supply eating organic is
the best way to avoid them.
As a result of the GMO threat to
organic, The Natural Grocer
Company, based in Berkeley,
California, launched the “People
Want to Know” campaign in 2003
with the aim of organizing natural
food retailers to persuade organic
and natural food companies to verify
the GMO status of their products.
Growing to 161 natural food stores
and cooperatives, the campaign
became the Non-GMO Project in
2005, when FoodChain Global
Advisors, an Iowa-based company
with expertise in GMO controls and
monitoring, was asked to provide
technical assistance in DNA testing
for non-GMO verification. In 2007,
the Non-GMO Project reached criti-
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