tion and market situation. Therefore, further growth and extension of networking and partnerships are essential.”
This growth has been made possible by the integrity of our
certification process. The frequently heard question now is how
do we simultaneously protect and expand the value of organic?
Is the value of organic purely defined within the triple bottom
line framework or is there a new definition we have yet to create?
As new, young entrepreneurs join our employee ranks do we
have a systematic manner to impart to them the values of
authentic leadership to ensure the next generation of social
products begin with
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change leaders are adequately
equipped to meet the future challenges of the marketplace?
We must be true to our original
ideals and take bold steps to position
the organic sector as a leader in the
sustainability movement. To begin
with we must:
• Protect fair pricing to farmers and
workers and enhance social
• Develop a holistic approach to
transition initiatives. If the organic
marketplace is to continue to
expand we need to create an
approach that ensures retention of
existing farmers and encourages
entry of new farmers.
• Educate consumers. Consumers
want to know where their food
comes from and if it’s safe to eat.
Increased transparency about our
products would differentiate them
from conventional products and
uncover stealth ownership tactics.
• Partner with environmentalists.
Environmental organizations carry
the national debate about the dangers of “industrial” agriculture but
rarely speak in favor of organic
practices because we have not successfully reached out to these
organizations and made the case
that organic practices are environmentally advanced and profitable
The work of The Organic Center, a
research-based nonprofit that generates credible scientific research on the
environmental and nutritional validity
of the organic process, is providing
much needed hard core data to
strengthen our position in the sustainability movement. Their ground
breaking book Core Truths
compellingly outlines the significance of organic
agriculture in protecting people and
the planet from pesticide contamination, the nutritional benefits of an
organic diet, carbon sequestration
that helps fight global warming,
increased biodiversity in soils and