May-June 2008
Volume 5
Number 3
TABLE OF CONTENTS
32
Cover
Building Businesses For a
Better World Part I:
Going A Deeper Shade of Green
By Michael S. Brown
EDITORIAL
ADVISORY BOARD
Bob Anderson
President
Sustainable Strategies
Bena Burda
President
Maggie’s Functional Organics
Kim Burton Dietz
Human Resource &
Regulatory Compliance
Manager
Smucker Quality Beverages
44
Dialogue
Remaking the Way We Make Things
An Interview With Bill McDonough,
World-Renowned Eco-Designer and Co-Author of the Book
Cradle to Cradle
52
Enterprise
Organic Valley:
Celebrating 20 Years
of Doing Good and
Doing Well
By Kathryn Schuett
DEPARTMENTS
6 Signature
8 Details
COLUMNS
14 Managing
Authentic Leadership:
Being True to Your Mission at
the Crossroads of Change
By R. Mark Davis
12 Sensations
13 People & Places
22 Ingredients
Healthier Ingredient Alternatives
By Mark Anthony, Ph.D.
62 Innovations
65 Marketplace
28 Market
Consumer Understanding of
Corporate Sustainability
By Laurie Demeritt
66 Advertisers Index
Howard-Yana
Shapiro
VP of Agriculture & Global
Director of External Research
Seeds of Change/Mars Inc.
Harvey Hartman
Chairman and CEO
Hartman Group
Nancy Hirshberg
VP of Natural Resources
Stonyfield Farm
Tim Kapsner
Senior Chemist
Aveda
Grace Marroquin
President
Marroquin Organic International
Joe Montecalvo, Ph.D.
Professor, Food Science
California Polytechnic
State University
Mary C. Mulry, Ph.D.
Food Wise, Inc.
Kevin O’Rell
Sr. V.P., Operations: R&D
Healthy Food Holdings
Arran Stephens
President
Nature’s Path
Jessica Walden
Technical Specialist
QAI
Caren Wilcox
Executive Director
Organic Trade Association
