Some companies make products, others truly seek to make a
difference. It’s those companies that have gone above and
beyond—taking extra steps to care for the planet and people—who
serve as the inspiration for our two part series “Building Businesses For
a Better World.”
Having just celebrated Earth Day, we hope the first part of this series,
which centers around environmental sustainability, encourages you to
take a closer look at your company’s impact on the planet and issues
like global warming and waste. The organic industry has pioneered one
of the largest and most successful sustainability move-
ments ever, and now consumers are looking to us to set
the “green standard” in every area of our businesses. In
this issue’s cover story, renowned environmental con-
sultant Michael Brown walks us through some ways to
go greener—thinking about eco-consequences of the
full life of a product, from the energy and materials
used to create it to where it ends up when it’s “used
In Dialogue, we chatted with famed eco-designer and
co-author of the revolutionary book Cradle to Cradle,
Bill McDonough, who takes the concept of product life cycles one step
further, exploring ways to actually eliminate the concept of waste as we
One company that’s leading the way in both environmental and
social responsibility is Organic Valley, featured in this issue’s Enterprise.
They are proof that the triple bottom line can really work and offer
some great real world examples of how to make a difference through
But do consumers really care about all this? The answer is “yes”
according to The Hartman Group, whose sustainability study is featured
in Market. Consumers are looking to you to help them create a better
future. I know, as a core organic consumer, I always try to buy products
from companies who I see are doing the right thing. It’s empowering to
know that with each organic purchase I am doing something good for
myself, as well as the planet and others I share it with. On the other
hand, when I see organic products with irresponsible packaging or marketing materials, it puts up a red flag, making me question the authenticity of that company.
In Managing, Mark Davis discusses what it really means to be an
authentic leader. For most of us in organic, we say we care about the
planet and people, but being authentic means doing what we say we
believe in. The first step is education—read up on the subject, watch
“The Inconvenient Truth,” be knowledgeable about reducing carbon
emissions, recycling and eco-friendly packaging. Make sure that everyone you work with, from your marketing team to your employees, is part
of this mission too.
Together we can make a difference!
Chief Executive Officer Don Meeker
Publisher Stacy Atchison
Advertising Manager Bobby Meeker
Editorial Director Kathryn Schuett
Art Director Craig Van Wechel
Circulation Manager Andrea Karges
Sales Assistant Allison Demmert
Office Manager Vicki Martin
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