If you were to be graded on your
positive impact on this world, what
would you score? Would you be the kid
that did just enough to get by or would
you be one to set the curve?
As the ones who pioneered sustainable
agriculture, organic companies are
already leaders in social responsibility. In
fact, according to Ellis Jones, the author of
The Better World Shopping Guide, which
ranks businesses according to their level of
social responsibility, by dedicating yourself
to creating organic products versus
conventional, you would already
score in the range of A- to B+.
36