through the local community college.
Educating the community on social
and environmental issues is another
way that companies are helping drive
change. The Conscious Goods
Alliance is a group of 14 companies
(many of which are organic) that
sponsor an eco-bus which travels the
country on recycled veggie oil to promote sustainable living.
Some companies have even gone
so far as to take on politics to save the
planet. Pizza Fusion, a chain of gourmet organic pizzerias, helped lobby
for Florida’s Safe Climate Act, which
supports a more ecologically friendly
Community Giving. When we think
of people living in below poverty conditions, most of us tend to think of
developing countries, but there are
many needy, hungry people in our
To help struggling kids in their
community start off the day with a
healthy breakfast, the folks at Peace
Cereal teamed up with some of their
long-term ingredient suppliers, to provide single-serve packages of nutritious
Vanilla Crunchies cereal. For almost
two years now, FOOD for Lane
County, Oregon, has distributed as
many as 15,000 packages of cereal per
month to local schools attended by
students from low-income families.
Kettle, once again, has shown their
commitment to the community by
donating potatoes to hunger relief
agencies—last year they donated over
The non-profit group, Nourish
America, was created to organize
efforts like this on a national level,
helping food and supplement companies connect with those in need. So
far, several organic companies such as
New Chapter, Barlean’s, Horizon and
Jungle Grub, have donated items that
go toward everything from disaster
relief efforts and afterschool programs
for inner city children, to feeding Iraq
war refugees. Clif Bar also recently donated over 6000 bars for flood victims in
Iowa displaced from their homes this past June.
Another approach is to make organic foods more affordable and accessible to
lower income communities. Veritable Vegetable works with Literacy for
Environmental Justice in the poorer neighborhoods in southeastern San
Francisco to help youth set up low-cost organic produce stands in schoolyards.
In addition, they work with local corner stores, going so far as to help them set
up government sponsored Women, Infants and Children (WIC) nutrition programs, enabling these populations to have access to organic. They also hire challenged teens for their summer intern program, giving them work experience as
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