designer-entrepreneurs are building
their brands on using organic and sustainable materials, and textile designers, like Harmony Susalla of Harmony
Art, are creating exclusively organic
fabrics and participating in the
process of defining the industry. Many
marketers are also using organic cotton to green their promotional efforts,
creating organic cotton t-shirts for
concerts and bands as well as organic
tote bags for events.
Like many commodities in the fast-growing world of organic, there are
questions about whether or not organic cotton supply will be able to
keep up with demand. OE’s September 2007 “Organic Exchange Organic
Farm and Fiber Report,” found that
the amount of organic cotton produced globally increased 53 percent
from 2005/06 to 2006/07. According
to the report, 57,931 metric tons, or
265,517 bales, were produced in 24
countries on all arable continents. The top ten organic cotton producing countries were: Turkey,
India, China, Syria, Peru, the United States,
Uganda, Tanzania, Israel and Pakistan. Nearly half
of the organic cotton was grown in the Middle East,
while approximately one-third of organic cotton was
grown in Southeast Asia.
With the sustainable clothing sector rapidly ex-
panding, along with the fact that it takes 3 years to
convert conventional farmland to organic, the supply
of organic cotton remains a valid concern for manu-
facturers large and small. Companies like Wal-Mart
have created agreements with farmers to help them
transition. Meanwhile, some smaller companies with
less buying power are entering into cooperative buying
agreements to help ensure supply.
Educating Consumers About Eco-Fashion
Harmony Arts uses With all things green as the trend of the moment, sus-
organic cotton to create fash- tainable apparel has media attention and fashion and
ionable fabrics like the one used in this design by Unicorn, celebrity interest. Earth Pledge, a New York-based envi-
a EU-based designer. ronmental non-profit that has made sustainable fashion
one of its core issues, partnered with Barneys New York, Lexus Hybrid, and Pure
& Natural to produce its 2008 Future Fashion Show. Earth Pledge invited interna-
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