September-

October 2008 Volume 5 Number 5

TABLE OF CONTENTS

26 Feature Green is In! The Growing Market for Sustainable and Organic Apparel By Elaine Lipson

34

Cover
The State of the Organic Union:
A Look at Where We Are and How to Overcome
Challenges and Take Advantage of
Opportunities for Future Growth
By Laura Batcha

48
Enterprise

Wolaver’s Organic Ales: Better Brews, Better World By Kathryn Schuett

54

Dialogue
Taking an Honest Look at the Future:
Partnering with Coke to Build a Billion Dollar
Beverage Company with a Conscience
An Interview with Seth Goldman, President and
TeaEO of Honest Tea

DEPARTMENTS

6 Signature

COLUMNS

12 Managing

Important Insight for Importing Ingredients By Dr. Winfried Fuchshofen

8 Details

62 Innovations

68 People & Places

EDITORIAL
ADVISORY BOARD

Bob Anderson

President

Sustainable Strategies

Bena Burda

President

Maggie’s Functional Organics

Will Daniels

VP of Quality, Food Safety

& Organic Integrity

Earthbound Farm

Kim Burton Dietz

Human Resource &

Regulatory Compliance
Manager
Smucker Quality Beverages
Harvey Hartman
Chairman and CEO
Hartman Group
Nancy Hirshberg
VP of Natural Resources
Stonyfield Farm
Tim Kapsner
Senior Chemist
Aveda
Grace Marroquin
President
Marroquin Organic International
Joe Montecalvo, Ph.D.
Professor, Food Science
California Polytechnic
State University
Mary C. Mulry, Ph.D.
Food Wise, Inc.
Kevin O’Rell
Sr. VP, Operations: R&D
Healthy Food Holdings
Howard-Yana
Shapiro
VP of Agriculture & Global
Director of External Research
Seeds of Change/Mars Inc.
Arran Stephens
President
Nature’s Path
Jessica Walden
Technical Specialist
QAI
Caren Wilcox
Executive Director
Organic Trade Association