Value and Values…
One means getting the best quality for your money. The other is a reflec-
tion of your lifestyle and ethical beliefs.
Today, these two major trends are coming together like never before
to set the stage for the dynamic growth of organic private label. With the
current economy, consumers are pinching pennies, but that doesn’t
mean they are willing to sacrifice quality. And despite the fact that the
economy is weak, consumers’ health-conscious and ethical values are still
strong. For these consumers, organic private label may be the answer.
Organic private label is also the slow-economy solution for many re-
tailers and manufacturers as well. For retailers, or-
ganic gives their private label products a
healthy/premium halo and allows them
to take their store brand to the
next level. For manufacturers,
it offers a way to increase volume
and sales without putting dollars to-
ward brand marketing. All together
organic private label is a win-win-win sit-
uation for everyone involved.
The Market for Premium
Private Label
Consumers are spending more on private label
today than ever. According to Private Label Manufacturers
Assn.’s 2008 Private Label Yearbook, com-
piled with data provided by Nielsen
research, sales of store-brand
products across the major U.S.
retailing channels increased by
$5.4 billion last year to reach a
new all-time high of $74.2 bil-
lion. Compared to five years
ago, annual sales of private label
products in supermarkets are up
$5.8 billion, an increase of 13. 3
percent.
