Despite the current economic challenges, we here at Organic
Processing Magazine are excited to report that the organic industry is
still full of great opportunities which continue to drive innovation
and fuel growth on many levels.
This innovation begins on the ground level with a wide array of new
ingredients, which we showcase in this issue, starting on page 16. We lit-
erally had to double the size of this article because there were so many
great new products launched in the past year! Thanks to companies that
have stepped up to fill the need, processors now
have a larger-than-ever organic R&D toolbox full of
ways to improve everything from flavor and visual
appeal to shelf life. Most importantly, these new cer-
tified organic ingredients allow processors to get
closer to using 100 percent organic ingredients—
which is something each company in the organic
industry should strive toward.
On the retail level, in this issue we feature two
amazing business concepts that truly highlight the
pioneering spirit and ingenuity of the organic community. In Dialogue, page 48, we chat with the
founder and former owner of Aveda, Horst Rechelbacher, who has
recently developed a 100 percent food-ingredient-based, certified organic
personal care company called Intelligent Nutrients. His new way of looking at personal care is sure to revolutionize the industry.
Also, in this issue’s Enterprise (page 42), we feature Pizza Fusion, the
first franchise in the United States to mandate organic certification in all
their locations. This gourmet pizza bistro is not only breaking new
ground in organic, but is setting the bar for green businesses everywhere
with one of the most comprehensive and creative lists of planet-saving
initiatives I’ve ever seen. I was inspired by their eco-efforts and I am sure
you will be as well.
Lastly, looking at the big picture of new product development, one
area where we are seeing a great opportunity for growth is organic private label. Consumers are looking for value-driven products that also
reflect their personal lifestyle values, and retailers are on the hunt for
innovative products to take their store brand to the next level. Many
organic processors are looking to take advantage of this burgeoning market, and we are happy to bring together three of the foremost experts on
organic private label to offer their expertise on this subject in our cover
story beginning on page 32.
As the organic movement continues to grow, there will undoubtedly
be more and more innovations and opportunities to share with you. We
look forward to bringing these to you in every issue of OP.
Chief Executive Officer Don Meeker
Publisher Stacy Atchison
Advertising Manager Bobby Meeker
Editorial Director Kathryn Schuett
Art Director Craig Van Wechel
Circulation Manager Andrea Karges
Sales Assistant Allison Demmert
Office Manager Vicki Martin
Publishing Office 1945 W. Mountain St.
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Stacy Atchison 310.745.0941
Bobby Meeker 818.842.2829
Adam Haas 561.347.8445
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sustain the growth of organic
processing from seed to shelf.