January-February 2009
Volume 6
Number 1
TABLE OF
28 Cover
10 Ways to Thrive
in Turbulent Times
By Clark Driftmier
CONTENTS
38
Enterprise
We Are One: Organic India’s
Mission to Heal Farming Communities
and Create a Chain of Consciousness
that Connects Us All
By Kathryn Schuett
44
Dialogue
Mass Marketing the Message of
Organic: OTA’s New Campaign to
Create Conscious Consumers
An Interview with the Organic Trade Association’s
New Executive Director, Christine Bushway, and
Marketing Director, Laura Batcha.
DEPARTMENTS
6 Signature
8 Details
COLUMNS
12 Managing
The 2008 Farm Bill: How Organic
Processors Can Help Harvest the Gains
By Zachariah Baker and Mark Lipson
11 People & Places
50 Innovations
56 Datebook
16 Ingredients
Synthetic versus Nonsynthetic and
Agricultural versus Nonagricultural:
Where We’ve Been, Where We Are and
Where We Are Going
By Sheila Linderman
57 Marketplace
22 Market
58 Advertisers Index
Growing Commitment to Organic Cotton
From Farmers, Retailers and Consumers
By Brendan Condit and
Sandra Marquardt
EDITORIAL
ADVISORY BOARD
Bob Anderson
President
Sustainable Strategies
Bena Burda
President
Maggie’s Functional Organics
Christine Bushway
Executive Director
Organic Trade Association
Will Daniels
VP of Quality, Food Safety
& Organic Integrity
Earthbound Farm
Kim Burton Dietz
Human Resource & Regulatory
Compliance Manager
Smucker Quality Beverages
Harvey Hartman
Chairman and CEO
Hartman Group
Nancy Hirshberg
VP of Natural Resources
Stonyfield Farm
Tim Kapsner
Senior Chemist
Aveda
Grace Marroquin
President
Marroquin Organic International
Joe Montecalvo, Ph.D.
Professor, Food Science
California Polytechnic
State University
Mary C. Mulry, Ph.D.
Food Wise, Inc.
Kevin O’Rell
Sr. VP, Operations: R&D
Healthy Food Holdings
Howard-Yana Shapiro
VP of Agriculture & Global
Director of External Research
Seeds of Change/Mars Inc.
Arran Stephens
President
Nature’s Path
Jessica Walden
Technical Specialist
QAI
Bill Wolf
President
Wolf, DiMatteo + Associates
