Organic, “Green” Blue Jeans Now Sold in
Major Big Box Retailers
Jeans certified to organic standards for both fiber production and
dye processing are now available on a volume scale online and at Wal-Mart (“Faded Glory”) and Kmart (“Route 66”). Greensource, one of the
nation’s largest suppliers of branded and private-label, organic cotton
apparel, is launching three lines (men’s, women’s, and children’s) of
fashion-forward yet affordable organic cotton jeans, enabling consumers
to buy products with a similar look to premium jeans, but with less
impact both on the environment and the pocketbook.
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The jeans are not only made with
organically grown cotton but are also
processed according to the new Global
Organic Textile Standard (GOTS)
which prohibits the use of toxic dyes
and finishing agents, including lead
and phthalates. Test quantities of the
products already sold successfully in
the 4th quarter of 2008 at Macy’s
(“Greensource”), Kohl’s (“ReGen”),
Wal-Mart (“Faded Glory”) and Kmart
(“Route 66”), and based on the success of those sales, Greensource is now
launching major quantities at the volume retailers.
Currently, U.S. organic regulations
only pertain to the production of the
organic fiber, such as cotton. GOTS
was agreed to in 2006, but the logo
and guidelines were only announced
last summer. All five of Greensource’s
manufacturing facilities were certified
to GOTS by Control Union between
2007 and 2008, making them some of
the first mills worldwide to gain certification.
As a result of the wide variety of
environmental and social initiatives
Greensource supports, Apparel
magazine in March announced that the company was one of five Sustainability All-Star award recipients. Initiatives forming the basis of the award including the
building of schools for its organic cotton farmers’ children, wastewater and
fabric recycling, packaging recycling
and reduction, and a traceability program that verifies organic sourcing
through all stages, from field to shelf.
The winners will be officially announced at Apparel’s Tech Conference
West in California at the end of March.