Organic
Tamarind
Paste
ents—and the long-range impact it may have on their health. Conversely, foods and beverages that resonate as “fresh” (or organic or
local) work naturally with the body to nourish and aid in vitality. Concerns about pesticides, hormones and others issues also intersect with
environmental, social, and economic issues that consumers view as
having repercussions beyond the self. Individuals allude to the idea
of “living with the earth” as a principle that guides their philosophy
about the way that foods should be produced and consumed. Large-scale, conventional farming is often referenced as the symbolic antithesis to the notion of “living with the earth” due to associations
with use of pesticides, monocultures, hormones and GMOs.
While notions of freshness, local production, humanely-raised,
and fair trade are also important to consumers when it comes to perceptions of sustainable foods; foods that are organically grown are
generally seen as viable alternatives to the perceived negative environmental impacts of conventional farming. Although organic symbolizes many things to many consumers, in the context of
sustainability it most commonly represents the opposite of conventional farming. In other words, organic signifies the way that foods
should naturally be produced and signals an “absence of” the environmentally harmful practices associated with factory farming.
Responsibility as a Response to the Challenges of Today and
Tomorrow
Among today’s consumers, a tremendous range of topics fall
under the rubric of “sustainability.” While concepts like “local,” “fair
trade,” “cruelty-free,” “organic” and “transparency” can now be said
to be fully operating in the cultural domain, the consumer notion of
doing the right thing for the common good is an even stronger guiding principle that establishes hope, even in what seem to be hard
times.
Importantly, research has shown that 83 percent of Americans
(within the World of Sustainability) seek out products, services and
retail outlets that they feel represent forward-thinking, higher-do-main experiences within which sustainability has profound connections at personal, social and global levels. For producers and
marketers of organic products, it’s perhaps comforting to know that
consumers look to you as a touchstone as they enter the World of
Sustainability. The cues they seek are often a straightforward byprod-uct of organic standards themselves, and include a high level of interest in authentic stories of production and assurance of ethical
standards and practices that relate to them at a personal and
community level.
, with
a hint of sweetness. Just
one of many amazing
organic ingredients from
Aunt Patty’s & GloryBee.
Whether you need individual
ingredients or a special blend,
you can count on GloryBee
for quality, consistency, and
great service.
Call today for a quote.
(888) 240-4525
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Totes, Barrels, & Pails
Laurie Demeritt is president and COO of The Hartman Group
( www.hartman-group.com), a consulting and consumer insights
firm. The Hartman Group specializes in the analysis and interpretation of consumer lifestyles and how these lifestyles affect the
purchase and use of health and wellness products and services.
The firm’s client base includes a number of Fortune 500 con-
sumer packaged goods companies, pharmaceutical firms, and mass and natural
food retailers. She can be reached at laurie@hartman-group.com.
Your Pacific Northwest
Organic Ingredient Partner
Eugene, Oregon USA
www.GloryBeeFoods.com
Family Owned & Operated Since 1975
AIB, OU Kosher,
QAI Organic Certified
