“Vision without action is a dream. Action without vision is simply
passing the time. Action with vision is making a positive difference.”
—Joel A. Barker
PHOTO: LEANDRO CHAVIRA
The organic industry is the direct result of putting a shared vision into action. It was built on the vision
of healing the planet and changing the world—and
the pioneers of this industry, as well as today’s leaders,
have taken that vision and dedicated their lives to putting it into action. This issue is about that vision—
celebrating it, protecting it and continuing to bring it
to life in new ways.
In Dialogue, we celebrate the 25th anniversary of
the Organic Trade Association (OTA) and all the
work OTA has done to help push the organic industry
forward—from drafting the first American Organic Standard to helping
rally the organic community over and over again to protect and promote
the meaning of organic. In this article, we brought together leaders of the
OTA, past and present, to talk about the victories of the organic industry
and OTA, as well as offer their insight on future opportunities and
Bringing a vision to life will almost always have some challenges—but
it’s during those times when your vision is questioned that you must be
even stronger in your resolve. In Enterprise, the founders of Mary’s Gone
Crackers opened up to share personal and professional insights learned
on the journey to turn their vision into a successful organic company. The
obstacles they faced are the same that many entrepreneurs in the organic
industry will come up against and their insights are invaluable.
The challenge all organic companies face is make sure that every step
you take to grow your business is vision-driven. In this issue’s cover story,
“Growing Your Brand—Organically,” author Mark Crowell discusses how
important vision is to new product development. Without vision, a product
is just another SKU. With your vision behind it though, a product becomes
an important part of fulfilling a greater mission.
Whether it’s through sharing inspiring “lessons learned” or helping you
discover new healthy ingredients or eco-packaging solutions—our mission
here at Organic Processing Magazine is to help you make your organic vision
a reality. In helping grow the organic industry, we are all making a difference. As we go forward into a new decade, we wish you all a happy new
year full of vision-driven growth and world-changing successes.
Chief Executive Officer Don Meeker
Publisher Stacy Atchison
Advertising Manager Bobby Meeker
Editorial Director Kathryn Schuett
Art Director Craig Van Wechel
Circulation Manager Andrea Karges
Sales Assistant Allison Demmert
Office Manager Vicki Martin
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Bobby Meeker 818.842.2829
Adam Haas 407.601.5440
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