Steaz beverage company recently announced the launch of its SEED (Social, Environmental, and Educational Discovery)
Initiative, which will reward organizations
that empower women around the world to
be a part of positive change. Understanding
the tremendous impact women have on
their families, this program is inspired by
women, chaired by women, and aimed at
causes important to women.
“My mother taught
me by example that the
strength, resilience and
care women possess are
at the heart of building a
healthier world,” says
Steaz Co-founder Eric
Schnell. “Our goal is to
inspire and encourage
women to dream,
achieve, and create
The Healthy SEEDs Awards program is
based on “three-dimensional giving,” com-
prised of a financial grant, product dona-
tion and mentorship in areas such as
marketing, finance, and legal. To shepherd
this program, Steaz has established a na-
tional Women’s Wellness Committee com-
prised of leaders representing various
disciplines, such as motherhood, entrepre-
neurship, philanthropy, culinary arts, the
organic movement and women’s develop-
ment. As the Initiative grows, so will the
Committee.
The Committee’s founding members include: Judith Schnell Fogarty, Schnell’s
mother and holistic psychotherapist; Chef
Akasha Richmond, celebrity chef, organic
food activist, author, and restaurant owner;
Jennifer Greenfield, philanthropic manage-
ment expert; Patty DeDominic, founder of
the International Women’s Festivals and
successful entrepreneur; Jean Weidemann,
PhD, founder and president of the Weide-
mann Foundation and global pioneer of
women’s development issues; and Kathryn
Schuett, Editor of Organic Processing Maga-
zine and international environmental/so-
cial journalist. Steaz has granted these
women the first annual Healthy SEEDs Awards, to be given to a charity of their choice.
Going forward, the Healthy SEEDs Awards program will be open to the public. The
company will publicize the Steaz SEED Initiative on its website, blog, social media sites,
and through its various retail partners. Nominations can be made by anyone, and applications will be accepted through a dedicated page on the company’s website, via a designated email address and through the mail. Details of the application process will be
released this summer. The Awards will be given annually and announced each year at
Natural Products Expo West. o
Steaz SEED Initiative Empowers Women to Change the World
