PHOTO: LEANDRO CHAVIRA
Organic farmers are my heroes.
Growing up in Iowa, farmers were a common part of the landscape, but
I didn’t develop a deep appreciation for the work they do until I started
writing about organic agriculture, digging into the research on the subject
and talking to farmers about their passion—the soil.
After seeing the dirt under their fingernails from years
of hard yet honorable work and the way their eyes light
up as they talk about nurturing the land—I have an
overwhelming gratitude and respect for the organic
farmer. Farmers are at the foundation of everything we
stand for in the organic industry. Their understanding
of the soil life web and the complex natural systems
that work together to grow the organic foods that we
depend on everyday for nourishment—and to create
the products we make for the world—is nothing short
of inspiring, a miracle of sorts.
Today, though, organic farming is more than a miracle, it’s a proven science. More and more studies are coming out everyday that show the benefits of organic agriculture and the negatives of conventional,
chemical-based farming. For those in the organic industry, these exciting
findings confirm our core beliefs: organic farming is essential tosaving the
planet. Now that we have the proof to backup our philosophy, it is time to
get out there and tell the world.
The goal with this issue’s cover story is to help you do just that. By understanding the science of organic agriculture, we arm ourselves with information we can use to change the world. Familiarize yourself with the facts
and figures. Talk about these findings in interviews with the media. Blog.
Tweet. It’s time to tell the story of organic and raise consciousness.
That is also the goal that Maria Rodale had when writing her book,
Organic Manifesto. As the CEO of Rodale, Inc. and the granddaughter of or-
ganic pioneer J.I. Rodale, passion for the organic movement is a part of her
DNA. During a recent interview featured in this issue’s Dialogue, I had the
chance to chat with Maria about her latest book which provides details on
how organic farming can “heal our planet, feed the world and keep us
safe”—and I have to say I am excited! For the first time, we in the organic
industry have a comprehensive book of reference we can use to help tell
our story. Read it. Share it with friends. As Maria says, “It’s time to get the
world to start demanding organic. It’s time to start arevolution”
We have the research, the passion and our heroes, the organic farmers,
to lead this revolution from the ground up. It is time.
Chief Executive Officer Don Meeker
Publisher Stacy Atchison
Advertising Manager Bobby Meeker
Editorial Director Kathryn Schuett
Art Director Craig Van Wechel
Circulation Manager Andrea Karges
Sales Assistant Allison Demmert
Office Manager Vicki Martin
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Stacy Atchison 310.745.0941
Bobby Meeker 818.842.2829
Adam Haas 407.601.5440
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Organically yours, Organically y
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