OPmj10pg10-13,49-50_Layout 1 4/26/10 4:30 PM Page 11
Processing
are legally protected.
• Though oversight of the manufacturing process aids the marketer
greatly, nonetheless he/she yields
primary control over the process to
the co-packer.
• The co-packer will control the production schedule for all practical
intent and purpose.
your options in choosing a packer. Certainly, if you can find the right
packer “close to home,” then it certainly could make a lot of sense;
however, it’s also important to consider how close the plant is to key
raw materials suppliers. How close is the plant to your intended customers? How close is the plant to good freight lanes? The money and
time saved by being close to home can quickly be eaten up in high
freight bills for inbound and outbound shipments.
• There will always be built-in limitations to contend with (but if
needed, you can move new products or even current production,
within contractual limits, to a new
packer).
Thoroughly research the packer under consideration regarding its
reputation for quality control, consistent operations, reliability and dependability. Try to find out some of the products packed at that facility
• The packer may manufacture
many similar, competing products,
creating another internal conflict
of scheduling and information security concerns.
• A packer’s finances can change
dramatically and quickly. It is important to know what liens can be
placed against your finished products, or against unique materials
you may have supplied in advance
of production, and what recourse
you have.
Finding the Right Co-Packer
Now that we have identified many
of the advantages and possible pitfalls
to consider, let’s tackle the issue at
hand, which is finding and qualifying
a packer for your new product.
The size and scope of the packer,
and where that packer is in its company’s life cycle, can be very important. The larger packer may have
more stability, and more experience if
long established, but it may also be
less flexible. Larger packers tend to
want large minimum runs, which may
be an issue for small start-up
companies.
Like real estate, the question is location, location, location. It is often
thought that it’s best to have the
packer geographically close to you. It
certainly helps to be on hand for production runs, problem solving, product evaluation, etc., but it also limits
al, LLC
69 • info@organic-partners.com • www.organic-partners.com