July/
August 2010
Volume 7
Number 4
TABLE OF CONTENTS
26
Cover
Organic 2.0: Advancing the
Organic Movement
By Barbara Haumann and Jennifer Rose
36
Enterprise
Organic Wine:
Understanding the U.S.
Labeling Controversy and
Toasting to Future Growth
By Kat Schuett
42
Dialogue
The Earth’s Best Story:
Lessons Learned from the
Organic Baby Food Pioneers
An Interview with Founders Ron and Arnie Koss
on Their Recently Published Memoir
COLUMNS
10 Managing
NOSB Update: Navigating the NOP through the 2012
Sunset Review, Nanotechnology, Animal Welfare
and More
By Daniel Giacomini
14 Ingredients
Koff’s Superfood Picks of 2010:
Foods that Fight Disease and Promote Wellness
By Ashley Koff, RD
DEPARTMENTS
6 Signature
8 Details
48 Innovations
20 Processing
Are You Overlooking Important Food Safety Issues?
By Cliff Coles
48 People & Places
52 Marketplace
54 Advertisers Index
EDITORIAL
ADVISORY BOARD
Bob Anderson
President
Sustainable Strategies
Bena Burda
President
Maggie’s Functional Organics
Christine Bushway
Executive Director
Organic Trade Association
Will Daniels
VP of Quality, Food Safety
& Organic Integrity
Earthbound Farm
Kim Burton Dietz
Human Resource & Regulatory
Compliance Manager
Smucker Quality Beverages
Harvey Hartman
Chairman and CEO
Hartman Group
Nancy Hirshberg
VP of Natural Resources
Stonyfield Farm
Tim Kapsner
Senior Chemist
Aveda
Grace Marroquin
President
Marroquin Organic International
Joe Montecalvo, Ph.D.
Professor, Food Science
California Polytechnic
State University
Mary C. Mulry, Ph.D.
Food Wise, Inc.
Kevin O’Rell
Sr. VP, Operations: R&D
Healthy Food Holdings
Howard-Yana Shapiro
VP of Agriculture & Global
Director of External Research
Seeds of Change/Mars Inc.
Arran Stephens
President
Nature’s Path
Jessica Walden
Technical Specialist
QAI
Bill Wolf
President
Wolf, DiMatteo + Associates