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PHOTO: LEANDRO CHAVIRA
What will it take for your company to be successful in 2020? Many of us get so busy with the day-to-day “to-do” list that we never take time
to really think about what we want in the future and what it will take to
get there. In this issue’s cover article, experts from ScalePassion, includ-
ing Robert Craven, former CEO and president of Garden of Life, pose six
key management questions that every entrepreneur
should ask today in order to be successful a decade
from now, and beyond. But, you don’t have to wait
until 2020 to see results—many of these tactics will im-
mediately help your company run more efficiently.
In planning for the future, one of the keys to suc-
cess is to be closely tuned into trends that affect your
business. A trend we have been seeing for a while is a
growing level of conscious consumerism. This has di-
rectly led to growth of the organic industry, but as this
trend progresses, consumers are looking for compa-
nies to be conscious on all levels. Seeing this trend, and wanting to do its
best for the planet, Nature’s Path has put in place a multi-level sustain-
ability plan that has had impressive results. In Managing, Jyoti Stephens,
the company’s director of sustainability, shares insights learned during
the creation and implementation of this plan. Through this article, she
hopes to encourage others to find their path to sustainability, too.
Another part of the conscious consumer trend is the fact that these
shoppers are not only concerned about their own health, but also with
the well-being of all people. With this, fair trade has become a cause that
is important to many organic consumers according to current market research. In honor of Fair Trade Month (October), this issue’s Ingredients
column discusses how the movement is evolving and highlights opportunities for organic processors to get involved.
In years to come, conscious consumers will also continue to demand
more and more transparency. In organic personal care, the lack of regulation surrounding the use of the word “organic” has led to much consumer confusion. There are several companies who are taking steps to try
to clean things up, though. In this issue’s Enterprise, we tell the story of
Aubrey Organics, the first company to earn USDA Organic certification
for personal care. Founder Aubrey Hampton’s approach to personal care
is based on authenticity, and he hopes in taking the lead that others will
follow.
Authenticity remains the ultimate key to long-lasting and truly rewarding success. As the organic industry looks toward the future, there may
not be a crystal ball to provide answers. However, looking deeply into our
own company missions and the values of our consumers will provide
many of the insights a company truly needs to succeed.
Chief Executive Officer Don Meeker
Publisher Stacy Atchison
Advertising Manager Bobby Meeker
Editorial Director Kathryn Schuett
Art Director Craig Van Wechel
Circulation Manager Andrea Karges
Sales Assistant Allison Demmert
Office Manager Vicki Martin
Publishing Office 1945 W. Mountain St.
Glendale, CA 91201
Phone 424.298.8542
Fax 424.652.2240
info@organicprocessing.com
Editorial Office 1221 E. Laguna Drive
Tempe, AZ 85282
Phone 480.240.0932
kat@organicprocessing.com
Production Office 1113 Ellis Street
Fort Collins, CO;80524
Phone 970.484.4488
craig@organicprocessing.com
Advertising Sales
Stacy Atchison 424.298.8542
stacy@organicprocessing.com
Bobby Meeker 818.842.2829
bobby@organicprocessing.com
Adam Haas 407.601.5440
adam@organicprocessing.com
Printed on recycled paper.
Organically Yours,
Kat Schuett
Editorial Director
Organic Processing (USPS 024-104) is published
bimonthly by The Target Group Inc.,
1945 W. Mountain St., Glendale, CA 91201;
Phone 310.745.0941; Fax 310.745.0997; E-mail
info@organicprocessing.com. Periodicals postage
paid at Glendale, CA and at additional mailing
offices. Subscriptions: Free to qualified readers as
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Change of Address: Notices should be sent
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POSTMASTER: Send address changes to Organic
Processing, 1945 W. Mountain St., Glendale, CA
91201. © 2010 by The Target Group Inc. All rights
reserved. Reproduction in whole or part without
written permission is strictly prohibited. The publishers do not warrant, either expressly or by implication, the factual accuracy of the articles or
descriptions herein, nor do they so warrant any
views or opinions offered by the authors of said
articles and descriptions.
MISSION STATEMENT:
Organic Processing
provides an independent forum for
the exchange of practical and
relevant information, ideas and ex-
perience that will promote and sus-
tain the growth of organic
processing from seed to shelf.
