September/
October 2010
Volume 7
Number 5
OF CONTENTS
30
Cover
Six Questions Every Company Leader
Needs to Answer to Be Successful
in 2020
By Robert U Craven with Ellen Schutt
TABLE
40
Dialogue
Integrating Organic Throughout
the Entire USDA
An Interview with Mark Lipson, the First Organic
and Sustainable Agriculture Policy Advisor for the USDA
46
Enterprise
No Cover Up Needed: Aubrey Organics
Brings Out the Personal Care
Industry’s Natural, Authentic Beauty
By Kat Schuett
COLUMNS
10 Managing
On Our Path to Sustainability: Nature’s Path’s
Journey to Take Its Promise to the Planet Beyond
Ground Level
By Jyoti Stephens
16 Ingredients
The Conscious Combo: Organic and Fair Trade
By Stacy Geagan Wagner
24 Processing
Creative Concepting: The First Step to Successful
Product Manufacturing
By Mark Crowell, CRC
DEPARTMENTS
6 Signature
8 Details
52 Innovations
56 Marketplace
58 Advertisers Index
EDITORIAL
ADVISORY BOARD
Bob Anderson
President
Sustainable Strategies
Bena Burda
President
Maggie’s Functional Organics
Christine Bushway
Executive Director
Organic Trade Association
Will Daniels
VP of Quality, Food Safety
& Organic Integrity
Earthbound Farm
Kim Burton Dietz
Human Resource & Regulatory
Compliance Manager
Smucker Quality Beverages
Harvey Hartman
Chairman and CEO
Hartman Group
Nancy Hirshberg
VP of Natural Resources
Stonyfield Farm
Tim Kapsner
Senior Chemist
Aveda
Grace Marroquin
President
Marroquin Organic International
Joe Montecalvo, Ph.D.
Professor, Food Science
California Polytechnic
State University
Mary C. Mulry, Ph.D.
Food Wise, Inc.
Kevin O’Rell
Sr. VP, Operations: R&D
Healthy Food Holdings
Howard-Yana Shapiro
VP of Agriculture & Global
Director of External Research
Seeds of Change/Mars Inc.
Arran Stephens
President
Nature’s Path
Jessica Walden
Technical Specialist
QAI
Bill Wolf
President
