November/
December 2010
Volume 7
Number 6
Cover Iconic Entrepreneurship: Building a Brand (and Movement) That Lasts By Gillian Christie 30 Dialogue Inspiring the Next Generation to Engage in Organic
An Interview with Theresa Marquez, Chief Marketing
Executive for Organic Valley Cooperative and Recipient of
OTA’s 2010 Organic Leadership Award
TABLE
20
OF CONTENTS
36
Enterprise
Going Beyond Fair Trade:
Equal Exchange’s
Democratic Business
Structure Ensures Mission-Driven Growth
By Kat Schuett
43
Sensations Special
Best New Organic Retail Products of 2010
COLUMNS
10
Managing
Growing Your Business Organically Through
“Slow Money”
By Woody Tasch
14 Ingredients
Most Innovative New Organic Ingredients of 2010
By Kat Schuett
DEPARTMENTS
6 Signature
8 Details
49 Marketplace
50 Advertisers Index
EDITORIAL
ADVISORY BOARD
Bob Anderson
President
Sustainable Strategies
Bena Burda
President
Maggie’s Functional Organics
Christine Bushway
Executive Director
Organic Trade Association
Will Daniels
VP of Quality, Food Safety
& Organic Integrity
Earthbound Farm
Kim Burton Dietz
Human Resource & Regulatory
Compliance Manager
Smucker Quality Beverages
Harvey Hartman
Chairman and CEO
Hartman Group
Nancy Hirshberg
VP of Natural Resources
Stonyfield Farm
Tim Kapsner
Senior Chemist
Aveda
Grace Marroquin
President
Marroquin Organic International
Joe Montecalvo, Ph.D.
Professor, Food Science
California Polytechnic
State University
Mary C. Mulry, Ph.D.
Food Wise, Inc.
Kevin O’Rell
Sr. VP, Operations: R&D
Healthy Food Holdings
Howard-Yana Shapiro
VP of Agriculture & Global
Director of External Research
Seeds of Change/Mars Inc.
Arran Stephens
President
Nature’s Path
Jessica Walden
Technical Specialist
QAI
Bill Wolf
President
