May/
June 2011
Volume 8
Number 3
TABLE OF
CONTENTS
38
Enterprise
Orgain
Shakes Up
the Nutritional
Beverage
Category
By Kat Schuett
COLUMNS
Details
8 “Organic is Part of the Strategy to Rebuild Rural America”
OTA’s Sold-Out Policy Conference Highlights the
Growing Importance of Organic in DC
By Tessa Young and Jennifer Rose
11
Organic Industry Honors Brands With Responsible Packaging
Awards and Works Together to Create More Sustainable Solutions
12 Managing
Legally Protecting Your Brand
By Anne Hiaring Hocking
18 Ingredients
Healthy Label Makeover: Sweet Alternatives
By Mary Rait
24 Processing
NOP-Approved Sanitizers: Clearing Up the Confusion
on Peracetic/Peroxyacetic Acid
By Richard Theuer and Jessica Walden
DEPARTMENTS
6 Signature
44 Innovations
50 Marketplace
51 Advertisers Index
EDITORIAL
ADVISORY BOARD
Bob Anderson
President
Sustainable Strategies
Bena Burda
President
Maggie’s Functional Organics
Christine Bushway
Executive Director
Organic Trade Association
Will Daniels
VP of Quality, Food Safety
& Organic Integrity
Earthbound Farm
Kim Burton Dietz
Human Resource & Regulatory
Compliance Manager
Smucker Quality Beverages
Harvey Hartman
Chairman and CEO
Hartman Group
Nancy Hirshberg
VP of Natural Resources
Stonyfield Farm
Tim Kapsner
Senior Chemist
Aveda
Grace Marroquin
President
Marroquin Organic International
Joe Montecalvo, Ph.D.
Professor, Food Science
California Polytechnic
State University
Mary C. Mulry, Ph.D.
Food Wise, Inc.
Kevin O’Rell
Sr. VP, Operations: R&D
Healthy Food Holdings
Howard-Yana Shapiro
VP of Agriculture & Global
Director of External Research
Seeds of Change/Mars Inc.
Arran Stephens
President
Nature’s Path
Jessica Walden
Technical Specialist
QAI
Bill Wolf
President
