Organic Processing Vo1.8 #4 - July/August 2011

was relatively brief for Canada, shoppers gravitated to economy and value items, but there was a strong commitment from the core consumers that kept organic sales growing.

Three-month usage statistics for Canadian organic consumers in 2009 found that 85 percent had purchased organic fresh fruits and vegetables, while 56 percent had purchased organic breads or cereals.

In terms of the grocery categories, the ten largest categories in 2008 were soya drinks ($47.3 million), milk ($37.2 M), yogurt ($35.4 M), ready-to-eat cereals ($32 M), roasted or ground coffee ($27.2 M), soup ($19.5 M), eggs ($15.7 M), bread ($13.1 M), baby food ($11.4 M) and shelf stable juices and drinks ($9.8 M).

Among tracked imports, coffee is the top commodity—with a clear majority of it shipped to Canada green and roasted by domestic companies. Euromonitor has calculated the growth in the Canadian organic coffee market at 9 percent in 2010, and noted that 85 percent of organic coffee is also certified fair trade. Other studies show the Canadian public ranks very high in awareness and support of fair trade, with 55 percent having purchased a fair trade labeled product in 2010 (compared to 44 percent in the U.S.). Olive oil and tomato sauces also rank high by value among tracked organic grocery imports.

The grocery categories with the highest number of brands competing in the marketplace include tea, coffee, chocolate, dry pasta and ready-to-eat cereals. Meanwhile, when all brands are combined, baby food, coffee and tea offer consumers the greatest number of distinct products to choose from.

It has been estimated that
Canada’s organic market imports
roughly 75 percent of all organic
products sold in the country. Given
that Canada has one of the strongest
economies among the G20 at this time, as well as robust trends in its
organic market and a strong organic regulatory environment, the
country is a natural destination market for many organic producers
and brands.

Food is Precious choose your ingredients wisely When it comes to food, safety is most important. That’s why we’ve worked with some of the nation’s top food safety experts to create the Multiple Organics Safety and Testing (MOST) program. MOST ensures precautions are taken at every step including personally visiting our suppliers with a food safety expert to complete rigorous afety audits. Each lot is also tested for harmful pathogens at a third-party microbiology lab before being released and comes with a ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;and you know;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; safe as possible.

Our perfectly sweet
dried cranberries

Allergen-free cocoa
for the holidays
Pineapple rings are a great
addition to any snack!

Ask for Multiple Organics
Offering over 100 different Bakery Seeds, Beans, Cocoa Products, Dried Fruits,
Grains, Lentils, Nuts, Peas & Sugar
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