TS IN 2011 AND BEYOND:
By David Poole Tactics
Products Marketing Benchmark Report 2011.
Over three months, Pure Research sent out a 44-
question survey to over 2,000 marketing decision
makers from small, midsize and large natural products companies. These questions were reviewed with
our friends at SPINS, Ignite Sales Management and
Consulting and Natural Products Consulting. The
team also reached out to readers of Organic Processing
Magazine, as well as other publications. When everything was compiled, 411 surveys were completed,
providing ample data from
companies of all sizes.