September/
October 2011
Volume 8
Number 5
TABLE OF CONTENTS
28 Cover Story
Marketing Natural and
Organic Products in 2011 and Beyond:
Benchmarking Top Challenges and Tactics
Plus: Blogging Natural and Organic Products– 5 Easy Ways to Get Started (pg. 38)
By David Poole
40 Enterprise
Canaan Fair Trade and Dr. Bronner’s:
Working Together to Develop Market
Opportunities in the West Bank
By Kat Schuett
46 Dialogue
Just Say No to GMOs: Non-GMO Month,
The Right2Know March and Working
Together to Protect Our Food Supply
An Interview with Megan Westgate, Executive Director
of the Non-GMO Project
COLUMNS
12 Managing
Setting Priorities for Profitable, Sustained Growth
By Pedro Garcia
16 Ingredients
Giving a Nutritional Upgrade to Your Products:
Koff’s “It” List for Energy, Digestive Wellness and
Heart Health
By Ashley Koff, R.D.
22 Processing
Pioneering New Planet-Friendly Packaging:
The CEO of Justin’s Nut Butter’s Search for a
Sustainable Squeeze Pack
By Justin Gold
DEPARTMENTS
6 Signature
8 Details
54 Innovations
58 Marketplace
59 Advertisers Index
EDITORIAL
ADVISORY BOARD
Bob Anderson
President
Sustainable Strategies
Bena Burda
President
Maggie’s Functional Organics
Christine Bushway
Executive Director
Organic Trade Association
Will Daniels
VP of Quality, Food Safety
& Organic Integrity
Earthbound Farm
Kim Burton Dietz
Human Resource & Regulatory
Compliance Manager
Smucker Quality Beverages
Harvey Hartman
Chairman and CEO
Hartman Group
Nancy Hirshberg
VP of Natural Resources
Stonyfield Farm
Tim Kapsner
Senior Chemist
Aveda
Grace Marroquin
President
Marroquin Organic International
Joe Montecalvo, Ph.D.
Professor, Food Science
California Polytechnic
State University
Mary C. Mulry, Ph.D.
Food Wise, Inc.
Kevin O’Rell
Sr. VP, Operations: R&D
Healthy Food Holdings
Howard-Yana Shapiro
VP of Agriculture & Global
Director of External Research
Seeds of Change/Mars Inc.
Arran Stephens
President
Nature’s Path
Jessica Walden
Technical Specialist
QAI
Bill Wolf
President
