March/
April 2012
Volume 9
Number 2
CONTENTS
TABLE OF
28 Cover
The Many Benefits of
Organic Farming for
Health and Prosperity
Based on a Report from the
Organic Farming Research Foundation
40
Enterprise
Numi: Building Stronger
CommuniTEAs
By Kat Schuett
46
Dialogue
Making Peace With the Earth:
Leading a Global Movement to
Honor Seed and Soil
An Interview with Vandana Shiva, Activist, Author and
Founder of the Navdanya Research Foundation for
Science, Technology and Ecology
COLUMNS
12 Market
Social Media’s Impact on Organic Brands Today
by Laurie Demeritt
16 Ingredients
Nuts and Seeds: Formulating for Health
and Disease Prevention
By Ronald Ross Watson, Ph.D.
22 Managing
New Sustainability Metrics for the Organic Industry
By Nicole Bassett
DEPARTMENTS
6 Signature
8 Details
53 Innovations
58 Marketplace
59 Advertisers Index
EDITORIAL
ADVISORY BOARD
Bob Anderson
President
Sustainable Strategies
Bena Burda
President
Maggie’s Functional Organics
Christine Bushway
Executive Director
Organic Trade Association
Will Daniels
VP of Quality, Food Safety
& Organic Integrity
Earthbound Farm
Kim Burton Dietz
Human Resource & Regulatory
Compliance Manager
Smucker Quality Beverages
Harvey Hartman
Chairman and CEO
Hartman Group
Nancy Hirshberg
VP of Natural Resources
Stonyfield Farm
Tim Kapsner
Senior Chemist
Aveda
Grace Marroquin
President
Marroquin Organic International
Joe Montecalvo, Ph.D.
Professor, Food Science
California Polytechnic
State University
Mary C. Mulry, Ph.D.
Food Wise, Inc.
Kevin O’Rell
Sr. VP, Operations: R&D
Healthy Food Holdings
Howard-Yana Shapiro
VP of Agriculture & Global
Director of External Research
Seeds of Change/Mars Inc.
Arran Stephens
President
Nature’s Path
Jessica Walden
Technical Specialist
QAI
Bill Wolf
President