dation for the event by successfully
encouraging a near 100 percent participation rate in Non-GMO Month
among other member stores of the Independent Natural Food Retailers Association (INFRA). Most recently,
Jimbo’s has adopted non-GMO purchasing and promotion policies that
limit participation from companies
with high-GMO-risk products. At
Expo West, Huth also shared initiatives from other stores around the
country. For example, Co-opportunity
At Jimbo’s…Naturally! stores, Non-GMO
Project Verified products are shelf tagged.
Annual sales of Non-GMO Project Verified products grew 219 percent in 2011,
and are now at over $1.2 billion, not including Whole Foods and Walmart. Most
of this growth is attributable to new product enrollment. As of April 2012, there
were nearly 400 brands participating in the Non-GMO Project’s product verification program, the only third-party non-GMO certification in North America.
More than 4,000 products have been verified to date.