May/
June 2012
Volume 9
Number 3
CONTENTS
TABLE OF
28
Cover
Building a Safer Food
System: With Insights,
Initiatives and Lessons
Learned from
Earthbound Farm
By Will Daniels, Earthbound Farm
Introduction by Clifford M. Coles,
California Microbiological Consulting
38 Dialogue
Got Organic? A National Organic
Promotion Program May Be the Critical
Awareness in America
A Discussion with Christine Bushway from the Organic Trade
Association, Members of the Program’s Steering Committee and
Huw Bowles from U.K.’s Organic Trade Board
COLUMNS
12 Processing
Label Claims: Communicating Product Benefits
While Complying with Regulations
By Elizabeth Campbell, EAS Consulting Group
16
Ingredients
Raising Your Allergen IQ: Formulating for the
Free-From Category
By Steve L. Taylor, Ph.D., Food Allergy Research & Resource Program,
University of Nebraska
DEPARTMENTS
6 Signature
8 Details
22
Managing
Managing the Non-GMO Message
By Megan Westgate, The Non-GMO Project
50 Advertisers Index
51 Marketplace
EDITORIAL
ADVISORY BOARD
Bob Anderson
President
Sustainable Strategies
Bena Burda
President
Maggie’s Functional Organics
Christine Bushway
Executive Director
Organic Trade Association
Will Daniels
VP of Quality, Food Safety
& Organic Integrity
Earthbound Farm
Kim Burton Dietz
Human Resource & Regulatory
Compliance Manager
Smucker Quality Beverages
Harvey Hartman
Chairman and CEO
Hartman Group
Nancy Hirshberg
VP of Natural Resources
Stonyfield Farm
Tim Kapsner
Senior Chemist
Aveda
Grace Marroquin
President
Marroquin Organic International
Joe Montecalvo, Ph.D.
Professor, Food Science
California Polytechnic
State University
Mary C. Mulry, Ph.D.
Food Wise, Inc.
Kevin O’Rell
Sr. VP, Operations: R&D
Healthy Food Holdings
Howard-Yana Shapiro
VP of Agriculture & Global
Director of External Research
Seeds of Change/Mars Inc.
Arran Stephens
President
Nature’s Path
Jessica Walden
Technical Specialist
QAI
Bill Wolf
President
